Enhance your entrepreneurial expertise through AdVenture – our innovative lab at LUISS Business School to create and manage new ventures

An entrepreneurial mindset is a key leadership quality for success in today’s rapidly changing world; through the AdVenture business lab at LUISS Business School, you will have the opportunity to be actively involved in the creation and management of an entrepreneurial project for either an established company or a startup, or to pursue your own business idea.

In the AdVenture lab, you will develop entrepreneurial skills and insights through training sessions, live case studies and knowledge-sharing events, tackling real-world business challenges and collaborating with your peers to come up with strategic solutions. The most promising ideas stand to receive support and funding from business angels, venture capitalists and companies sourcing high-potential business projects.

Whether you plan to strike out alone as an entrepreneur or carve out a career in corporate venturing, AdVenture can help you harness your potential. Learn from experienced professional mentors and faculty, build a strong network of business leaders from made-in-Italy organisations and discover how to turn challenges into opportunities.

Focus areas

The AdVenture business lab programme is designed to help you enhance your skills and expertise in three critical areas:

  • Business Modeling
  • Business Planning
  • Business Funding

Coaching and mentoring

Your project is supervised from start to finish by LUISS faculty members and professional business mentors .


You will work on a collaborative project with your peers to create a venture in one of the following categories:

  • Corporate venture – Developing solutions to meet the needs of an established company
  • Start-up venture – Strategic planning for the growth of a newly-established business venture
  • New venture – Business planning and modelling to bring your team’s own idea to life

AdVenture Award

Fuel your competitive spirit to create an outstanding project and be in the running to receive the prized Marco Sonnino MBA AdVenture Award, presented to the team with the best AdVenture project on Graduation Day.

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